MEET THE TEAM

chief executive officer & founder

SARA DAVIS

Sara Davis is the Founder and CEO of Vaulted Digital, a fan-first digital agency transforming how artists build meaningful relationships with their audiences online. After moving to Nashville in 2022, she left college in her first week to pursue a career in music, building her expertise in branding, community, content strategy and digital growth through freelance social roles and a digital marketing agency. She has helped shape the online identities of artists including Charles Esten, Isabel LaRosa, and Bridgerton. In 2025 she launched Vaulted Digital, scaling it to more than 20 clients in its first six months. A Virginia native, Sara grew up immersed in fan culture as a devoted One Direction and 5 Seconds of Summer fan. That experience inspired her to create Vaulted, rooted in the belief that fans deserve to feel seen, valued, and part of something bigger. These days, she’s building that vision, usually with a white mocha in hand.

operations lead

LIZ ADAMS

Liz Adams is the Operations Lead at Vaulted Digital, where she builds the systems, processes and workflows that help the team work smarter and scale sustainably, so Vaulted's creatives can spend their time building digital communities for fans. Based between Oklahoma City and Rio de Janeiro, she brings five years of music industry experience across social media, artist management and the label side, executing campaigns for major label and independent artists alike. What drew her to Vaulted was its vision of building lasting fan communities rather than chasing viral moments. Her journey into the industry started with a childhood obsession with the Twilight soundtrack; today she's listening to The Marías and Marina Sena, counts Lady Gaga at Coachella among the best moments of her life, and is working toward becoming trilingual.

Brand marketing coordinator

KATE BARR

Kate Barr is the Brand Marketing Coordinator at Vaulted Digital in Nashville, bringing two years of music industry experience in brand development and release cycle management. Originally a Chicago native, her path began as a practicing musician, giving her a grounded, artist-first perspective on digital strategy. At Vaulted, she specializes in scroll-stopping graphic design, strategic social consulting, and managing digital communities. from designing tailored assets to developing consistent visual identities, Kate understands music marketing from both sides of the mic. When she isn't running Vaulted’s socials or spinning records by Ryan Beatty, RAYE, and Olivia Dean, you can find her testing out a new local coffee shop or hunting for interior design inspiration on YouTube.

fan engagement assistant

KAITLYN JOY

Kaitlyn Joy is a Fan Engagement Assistant at Vaulted Digital, based in Nashville, where she supports day-to-day social operations across artist fan pages, keeping content flowing, managing scheduling, tracking growth and making sure posts go live seamlessly. She has worked on fan communities for artists including Saweetie, Mehro, One or Eight and Nicole Amoroso, and specializes in TikTok, Instagram and Shorts with a sharp eye for trends. When an account needs a boost, her go-to move is a high-energy live performance clip. A lifelong music fan who gravitates toward pop, pop punk, alternative and country, she dreams of one day working with Billie Eilish. Outside of work, you can find her trying a new Dutch Bros drink or spotting her cameo in a music video.

ARIANA DEAVERS

fan engagement coordinator

Ariana Deavers is a Fan Engagement Coordinator at Vaulted Digital, based in Nashville, with a background in social media and digital marketing and a focus on fan-first communities that feel authentic and culturally in tune. She works across pop, country, folk and alternative fan pages, managing trend research, content creation and social planning, and is known for spotting trends early and turning them into content that feels organic to fans. Specializing in TikTok strategy and editing in CapCut and Canva, she helped grow the Julia Wolf fan pages from the ground up and has contributed to multiple viral moments across the accounts she manages. Outside of work, she loves music, digital storytelling and all things pop culture, and is currently listening to indie pop, classic rock, and plenty of Audrey Hobert.

fan engagement coordinator

BOBBIEANN COOKE

Bobbieann Cooke is a Fan Engagement Coordinator at Vaulted Digital, based in Nashville. She grew up in Birmingham, Alabama, singing and surrounded by music and concerts, and has a background in social media and artist management. At Vaulted she works across pop, alternative, country, EDM and folk fan pages, managing content planning, trend research and fan engagement, and specializes in TikTok and Instagram, where she has produced viral videos across multiple accounts. A fangirl herself who has been running fan pages since she was 11, she puts the artist-fan relationship first in everything she makes. Outside of work, you can find her at a concert or a coffee shop, listening to a mix of indie pop and oldies, with Djo and Lizzy McAlpine as current favorites.