Meet the Team

Sara Davis

Founder + CEO

Sara Davis is the Founder and CEO of Vaulted Digital, a fan focused digital agency built from her lifelong passion for music, storytelling, and online fan communities. After moving to Nashville in 2022, she trusted her instincts, left college within her first week, and committed fully to finding her place in the music industry. With determination and a fan first mindset, Sara carved her path independently taking on freelance social media roles and later joining a digital marketing company, where she deepened her expertise in branding, community building, and digital strategy.

Throughout her career, Sara has worked with artists such as GAYLE, Charles Esten, Georgia Webster, and more, shaping online identities and creating spaces where fans feel genuinely connected. In 2025, she officially launched Vaulted Digital, and in less than 6 months, scaled the agency to over 20 clients. Growing fast through intention, creativity, and a deep understanding of what fans crave.

Vaulted Digital was built around one vision: to create digital environments where fans feel seen, valued, and at home. Sara leads with authenticity, pairing thoughtful strategy with meaningful engagement to highlight what makes each fanbase unique. Her work spans official HQ pages, fan run accounts, and full community development each crafted with strong visual identity and a storytelling first approach.

Sara brings expertise in digital and fan strategy, creative direction, social media growth, and brand development. She’s most proud of how quickly Vaulted Digital has grown and the incredible team and clients she gets to work with every day.

Born and raised in Virginia, Sara grew up going to concerts and was a devoted One Direction and 5 Seconds of Summer fan, experiences that shaped her understanding of fandom from the inside out. She describes herself as creative, attentive, and driven, and you can almost always catch her with a white mocha in hand.

What motivates Sara most is impact. Building digital experiences that make fans feel connected, excited, and part of something bigger. She’s inspired by artists, creators, and anyone who builds their world from the ground up.

At Vaulted Digital, Sara leads the mission by cultivating a culture of collaboration, creativity, and true fan first thinking. She defines success as delivering work that resonates, building a strong supportive team, and continually transforming the way fans experience the artists they love. Her unique approach blends heart, instinct, and strategy making Vaulted Digital a standout in the digital space.

Charmaine Yu

Graphic Designer

Charmaine Yu is a Graphic Designer at Vaulted Digital, where she helps bring artists and brands to life through thoughtful visuals and fan first creative strategy. She brings a strong background in both graphic design and digital marketing, having previously worked with companies like Primary Wave and ONErpm, where she gained hands-on experience in music, publishing, and fan engagement.

While studying at Hofstra University, Charmaine pitched and launched a zine team for Hofstra Concerts, the school’s live events organization, serving as Creative Director. In this role, she honed her skills in editorial design while leading a collaborative creative team, an experience that continues to shape her approach to storytelling and branding today.

Charmaine is especially proud of a music marketing campaign she co-created for a hypothetical Charli xcx album, which included ideas that later materialized in real life, such as soundtrack placements, major brand collaborations, and SNL appearances, coinciding with the release of brat, Charli’s most critically acclaimed album to date.

At Vaulted Digital, Charmaine combines her design expertise with a lifelong fangirl perspective to help enhance brands, deepen fan connections, and create inclusive visual experiences. She plays a key role in shaping the company’s visual identity and crafting content that excites and resonates across diverse fan communities.

Insightful, empathetic, and imaginative, Charmaine is motivated by making the fan experience feel accessible and meaningful to everyone. She strives to do something creative every day, whether sketching, experimenting in Photoshop, or learning a new skill, and draws inspiration from artists like Beyoncé, Miley Cyrus, and Harry Styles, as well as music journalist Ben Fong-Torres. Above all, Charmaine believes in humanizing artists, centering music as a unifying force, and creating work that fans can truly see themselves in.